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Retail's New Battleground: The I Want What I Want When I Want It Generation | Forbes

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in October
Kathleen Kusek Contributor

Consumers are so overwhelmed by the volume of information in their lives that they ignore information before they need it, but expect immediate solutions when they need them.

http://www.forbes.com/sites/kathleenkusek/2014/10/20/i-want-what-i-want-when-i-want-it-special-delivery-mandatory/
 

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